For more information contact
Shae M. Leitz
Mountain East Medical
(555) 556-5555
smleitz@memedical.com
For release after 1 p.m
Friday, Nov. 21
DEPARTMENT HEAD LEAVES
After some friction between the department head and the hospital's board of directors, Bob Wilkinson resigned and will be replaced with the assistant head of the department.
Bob Wilkinson will be replaced by Johnny Toler, who has been working with the hospital for 13 years. He has a strong background in pharmacy and in 1978 he was moved to the purchasing department after the pharmacy closed.
"This hospital means a great deal to me and my family, and I will give my best efforts to making our purchasing department the best," Toler said. "I learned from a fine man-Bob Wilkinson-and I hope I can continue to build on the foundation he established."
Wilkinson's resignation is effective immediatly and he will transfer to the City Memorial Hospital where he will work as a purchasing agent.
"Bob's abilities will be greatly missed at this hospital, but I know that Johnny Toler is a person we can all depen on to do whatever is necessary to keep his department going. I have great faith in him and in this hospital," Hospital administrator Harry Illscott said.
Thursday, November 21, 2013
Wednesday, November 13, 2013
LU ad for Campus church
Headline: A place to worship our Savior with fellow believers
Body copy: Every Wednesday night at 7:00, thousands of eager students gather together to praise and worship one great God. It's a time of prayer and promises; fellowship and forgiveness; remembrance and redemption. Liberty University Campus praise band always start and ends the night with incredible student led worship that really unites everybody as a body of Christ. The campus pastor, Clayton King, always delivers a fresh and honest message that comes straight from the Word of God and never ceases to hold credibility.
From the moment you walk in the door to the moment you walk
out, you are greeted and loved by the staff at Thomas Road Baptist church as
well as other students at Liberty University who volunteer their time to serve
you to their full potential. It doesn’t matter how you feel when you enter the
sanctuary, you will always leave feeling loved and comforted. Guaranteed.
Follow the Lord’s calling in your life and adhere to what he
has to say specifically to you. We promise that you will not be disappointed during your visit with us at Campus Church.
Monday, November 11, 2013
commercial critique
http://www.youtube.com/watch?v=8NvSgrxp8Yg
Name: Darth Vader Kid: The Force
Advertisement: VW
1. What visual effects are used to define location?
I know that the advertisement takes place at their house because it shows different clips of the boy going from room to room try to use his "powers" to move things around. It shows his sisters room, the laundry room, the kitchen, and then outside in the driveway when his father gets home.
2. Qheat sound effects are used to define action?
The only sound effects that were played throughout the entire commercial was the music from Star Wars which was used in order to show the point of the little boy thinking that he was darth vader.
3. What type of format is used?
The format that is used for this commercial is Documentary/demonstration because they took the product, the car, and put it in an unusual situation in order to show a specific characteristic of it. In this case, they used the boy and his desire to have powers that could move things and cause things to come alive and they had him stand in front of the car outside trying to turn it on, and had the dad inside with the remote control for the car that enabled him to turn the car on from inside in order to make his son think that he actually did it himself. Not too many cars have the remote and the ones that do are very popular so that is why they choose to showcase that characteristic of the car.
4. Write a brief synopsis of the ad.
I basically summed up the entire commercial in the previous question, but basically they used a little boy dressed up in a darth vader costume in order to 1) appeal to our emotions and 2) to advertise the remote that comes with the car. Everybody loves little kids and when they are in commercials, it makes everything so much more pleasant. The kid is walking around his house decked out in his costume trying to move things and do special things to random objects around the house by holding his hands up and hoping that something good will happen. After failing a number of times, he goes outside to where his dad just pulls in the yard with a nice VW car and the boy stands in front of it trying to work his magic. After a few tries, the commercial shows the dad in the kitchen looking out the window at his son, and then uses the remote to turn on the car allowing for the son to get joy in his "powers."
5. What is the target market of the ad?
I'd have to say that the target market isn't necessarily limited to a specific gender or even an age group per say. Most likely it is a commercial for middle aged men and women who are looking to buy a new car with better conveniences. I say middle age just simply because it is a nicer car, and no young person needs to be buying a nice expensive car until they have been working for a while and can easily afford it.
6. What benefits are offered by the ad?
There is always the benefit of getting to see joy in a child. It really is a cute commercial and while it is about the car itself, using the boy and his darth vader powers seems to make the car seem a bit more manly... especially the way it sounds when it starts up.
7. Is there a call to action in the ad?
There actually isn't a call to action. It is just pretty obvious that what they want you to do is buy the car. I think it would be tacky for them to add in there at the end, "hey you! buy our product!" umm no. We get the point, you don't need to dumb it down for us in order to make a sale.
Name: Darth Vader Kid: The Force
Advertisement: VW
1. What visual effects are used to define location?
I know that the advertisement takes place at their house because it shows different clips of the boy going from room to room try to use his "powers" to move things around. It shows his sisters room, the laundry room, the kitchen, and then outside in the driveway when his father gets home.
2. Qheat sound effects are used to define action?
The only sound effects that were played throughout the entire commercial was the music from Star Wars which was used in order to show the point of the little boy thinking that he was darth vader.
3. What type of format is used?
The format that is used for this commercial is Documentary/demonstration because they took the product, the car, and put it in an unusual situation in order to show a specific characteristic of it. In this case, they used the boy and his desire to have powers that could move things and cause things to come alive and they had him stand in front of the car outside trying to turn it on, and had the dad inside with the remote control for the car that enabled him to turn the car on from inside in order to make his son think that he actually did it himself. Not too many cars have the remote and the ones that do are very popular so that is why they choose to showcase that characteristic of the car.
4. Write a brief synopsis of the ad.
I basically summed up the entire commercial in the previous question, but basically they used a little boy dressed up in a darth vader costume in order to 1) appeal to our emotions and 2) to advertise the remote that comes with the car. Everybody loves little kids and when they are in commercials, it makes everything so much more pleasant. The kid is walking around his house decked out in his costume trying to move things and do special things to random objects around the house by holding his hands up and hoping that something good will happen. After failing a number of times, he goes outside to where his dad just pulls in the yard with a nice VW car and the boy stands in front of it trying to work his magic. After a few tries, the commercial shows the dad in the kitchen looking out the window at his son, and then uses the remote to turn on the car allowing for the son to get joy in his "powers."
5. What is the target market of the ad?
I'd have to say that the target market isn't necessarily limited to a specific gender or even an age group per say. Most likely it is a commercial for middle aged men and women who are looking to buy a new car with better conveniences. I say middle age just simply because it is a nicer car, and no young person needs to be buying a nice expensive car until they have been working for a while and can easily afford it.
6. What benefits are offered by the ad?
There is always the benefit of getting to see joy in a child. It really is a cute commercial and while it is about the car itself, using the boy and his darth vader powers seems to make the car seem a bit more manly... especially the way it sounds when it starts up.
7. Is there a call to action in the ad?
There actually isn't a call to action. It is just pretty obvious that what they want you to do is buy the car. I think it would be tacky for them to add in there at the end, "hey you! buy our product!" umm no. We get the point, you don't need to dumb it down for us in order to make a sale.
Wednesday, November 6, 2013
Ad breakdown
http://adflip.com/addetails.php?adID=13621&showLargeJpg=yes
Name: Got Milk?
Advertisement: Milk
1. What is the promise of benefit offered by this headline?
Answer: This particular add kind of makes you feel like if you drink milk like the model shown on the ad, you will look good like she will. It even says, "Model behavior". It is a play on words because what it could mean is one of two things. First, it could mean that that is the type of behavior that you want to model and copy. Or, it could mean that drinking milk is the kind of behavior that the cover model is displaying.
2. How does the illustration demonstrate the product? How does this illustration attract attention?
Answer: The illustration demonstrates the product in a number of ways. Not only is the girl holding the glass of milk, but it shows that she has already started drinking it because she has a milk mustache, something that is common when people drink milk. I think one of the main reasons the ad draws attention is because it features an attractive girl. Usually this type of method is successful because apparently and unfortunately... sex sells.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
Answer: The body copy on this particular ad back up the promise of benefit by mentioning how milk will always be "in fashion". Mentioning fashion relates well with the fact that there is a fashionably dressed and attractive model on the ad. If we drink the milk, we will be pretty, good looking, and have better bones... especially after the age of 35 because that is when our bones stop growing.
4. What action does this ad tell readers to take?
Answer: It tells its readers to drink milk. It's as simple as that. They want us to buy milk because it gives us calcium that our bones need in order to stay strong. When our bones stop growing at the age of 35, we are more at risk for fractures and breaks without daily consumption of milk.
Name: Got Milk?
Advertisement: Milk
1. What is the promise of benefit offered by this headline?
Answer: This particular add kind of makes you feel like if you drink milk like the model shown on the ad, you will look good like she will. It even says, "Model behavior". It is a play on words because what it could mean is one of two things. First, it could mean that that is the type of behavior that you want to model and copy. Or, it could mean that drinking milk is the kind of behavior that the cover model is displaying.
2. How does the illustration demonstrate the product? How does this illustration attract attention?
Answer: The illustration demonstrates the product in a number of ways. Not only is the girl holding the glass of milk, but it shows that she has already started drinking it because she has a milk mustache, something that is common when people drink milk. I think one of the main reasons the ad draws attention is because it features an attractive girl. Usually this type of method is successful because apparently and unfortunately... sex sells.
3. What proofs of the promise of benefit in the headline are offered by the body copy?
Answer: The body copy on this particular ad back up the promise of benefit by mentioning how milk will always be "in fashion". Mentioning fashion relates well with the fact that there is a fashionably dressed and attractive model on the ad. If we drink the milk, we will be pretty, good looking, and have better bones... especially after the age of 35 because that is when our bones stop growing.
4. What action does this ad tell readers to take?
Answer: It tells its readers to drink milk. It's as simple as that. They want us to buy milk because it gives us calcium that our bones need in order to stay strong. When our bones stop growing at the age of 35, we are more at risk for fractures and breaks without daily consumption of milk.
Monday, November 4, 2013
My response to "The Persuaders"
I watched the “The Persuaders” in its entirety.
I really enjoyed the series because it really gave me more insight to what advertising is all about. It isn’t something that you can just do by “winging it”. You really need to advertise seamlessly. You have to do it in a way that your audience doesn’t even know that what you’re doing is advertising. Advertising needs to be entertaining. It doesn’t matter what the product you are trying to advertise is, it needs to be done in a way that is visually appealing and really draws the audience in without question. As Clotaire Rapaille mentions, most of the time people have no idea why they are buying the stuff that they are and because of this, they try and make up something that makes sense to them, even if it really makes no sense at all.
I really enjoyed the series because it really gave me more insight to what advertising is all about. It isn’t something that you can just do by “winging it”. You really need to advertise seamlessly. You have to do it in a way that your audience doesn’t even know that what you’re doing is advertising. Advertising needs to be entertaining. It doesn’t matter what the product you are trying to advertise is, it needs to be done in a way that is visually appealing and really draws the audience in without question. As Clotaire Rapaille mentions, most of the time people have no idea why they are buying the stuff that they are and because of this, they try and make up something that makes sense to them, even if it really makes no sense at all.
I also really appreciated how they showed live footage of
group of marketing agents and advertisers working together and brainstorming
ideas that could make their product soar. It made the whole concept so much
more real to me, and gave me a clearer and more precise idea of what it is all
about. Being on the inside of ideas such as “Soar” the new airline that they
were trying to promote, helped me see how difficult their jobs really are. You
can’t just assume that your idea or technique is going to work, you have to be
extremely confident in what you are planning or else you risk the chance of
losing all of the money that you invested to get your product out there.
Another concept that is talked about quite a bit in these 6
videos is that providing a relationship for the consumers is crucial; A
relationship between the consumer and the product, and even a relationship to
advertise the product on a commercial such as a baby and a grandmother
interacting. People crave interaction and they want relationships.
Relationships don’t have to be refined to just people/people relationships.
They can be so much more.
“Once a culture becomes entirely advertising friendly, it
ceases to be a culture at all. It ceases to be a culture with the name.” -Mark
Crispin Miller
What Miller goes on to describe, is simply the truth. The
times are changing, and whether or not they are for the good, we will just have
to wait and find out. Advertising has become about advertising, when it
should really be about the product and being able to form a
positive relationship between the consumer and the product.
Monday, October 28, 2013
project prep
New Runway:
Raleigh
Airport Authority has announced earlier this morning that they will be building
a new runway starting sometime next year/
with only three runways right now/the
anticipated fourth will allow for more flights to arrive in the city/
The construction
costs are estimated to be around 3 million dollars///
Bank Robbery:
For the
first time in six months/ a New York City bank was robbed this morning by two
masked men who apparently waited hours for the bank to open//
Fidelity
Federal Bank's manager/ Jack Sherry/ said the men took 22,000 in cash and
an undetermined amount of checks and securities as well/
County
sheriff/ Pat Gibson/ announced that roadblocks have been set up on all the main
roads leading out of the city/ in hopes of being able to catch those two men///
Monday, October 21, 2013
WFXR Fox
Audio/Visual Impact-
I noticed that even as they are reading from the teleprompter, that all of the newscasters glance down often. Videos and sound bites are also used after every couple of sentences in order to break up the program and making it more intractable for listeners and watchers. Another noticeable feature was how when the focus is on the newscaster, they always seem really stiff and awkwardly shake their heads as the sentences go up and down. As the sentence is coming to an end, they typically tilt their head down.
I'm not sure if it is just my television or not, but the mouths are not in line accurately with the voices. It is almost as if they are speaking to fast for it to keep up. They also keep their focus straight when the person next to them is speaking, and only occasionally they will glance over and nod in agreement with what they are saying.
Timelines-
Before the newscaster begins speaking, I have noticed that they all take a deep breath and then immediately start speaking. In order to keep things short but accurate, they often use the word "now" in order to transition from one sentence to the next without actually having to stop and then start up again on a new sentence. Even when they do start a new sentence, their is such a small pause that it almost seems like one long run-on sentence.
Even the weather man seems like he needs to be rushed a bit. All of his sentences are very prompt and to the point.
Information not explanation-
They definitely simplify everything that they say in order to appeal to their listeners. Another thing that I noticed, is how they really try and make things conversational as much as they can. The weather man, when talking about the possible snow that will occur in West Virginia this week, called it little specks of white. By speaking like this, it doesn't make us feel dumb, it just makes it quicker for us to take in what he is saying as he quickly moves on to the next bit of information. He also referred to wednesday as "Hump day" which is a popular reference to that specific day of the week, and by him using it, it shows that they are really trying to appeal to what we want.
The newscasters always give enough information to understand the story, but they never go into full on detail of why something happened. However, they do mention that if we want to know more about a particular story, then we should stay tuned for later when they have more information for us.
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